Formula 1 is set to debut a new logo following the final race of the season this weekend at Abu Dhabi.
The new marque is the next initiative by new owners Liberty Media as it modernizes the industry away from the standards established by former ‘Supremo’ Bernie Ecclestone. The 87-year old is now the honorary chairman emeritus and remains out of the paddock for most events.
Current F1 CEO Chase Carey says the new logo is a way to visualize the progressive energy surrounding the highest level of global motorsport.
„What we wanted to do was provide a fresh energy to the sport, and I think have a lot of plans for the future and a lot of things we want to do,“ Carey told Sky Sport. „We thought the logo was a good way to emphasize the excitement and a fresh energy to take the sport to a new place. That’s respecting where the sport has been, we are not looking to change the sport, we are looking to provide a fresh innovation and energy to a sport that is a great sport.
„We think we can enhance it and better it, to allow fans to engage in ways they maybe haven’t had the opportunity to in the past around events that truly are the spectacle they should be.“
Liberty Media has made three options public and fans have been encouraged to select a favorite. However, most fans want to keep the current ‘Flying 1’ emblem, but a new design will be selected nevertheless. The current seal was first introduced in 1993.
Deciding to ditch it is the latest effort to reverse course on many Ecclestone era policies. Fans have been given greater access this season and the league has fully embraced social media — something Ecclestone once stated would be a passing fad long before his death.
The known logo options can be viewed below.